Putney WestPutney, London Creative application
- Sales and marketing brochure
- National press & magazine advertising
- Event invitations, direct mail
- Interior, development & location photography
- Development signage
The approach to the delivery of marketing material for this London development of apartments was based entirely on the contrasting use of high quality materials, a feature of the interior design scheme. Stone, glass, wood and metal, each with their individual properties and texture take centre stage in the branding and wider message. The ‘coffee table’ style sales brochure incorporates a unique hidden stab stitch binding format. This, along with a cut-out running through the brochure, further accentuates the mix of materials used.